You won't believe your own eyes, with They're Real! Magnet extreme lengthening mascara powerful lifting & lengthening mascara! Very recommends... this 36-hour lengthening mascara with a MAGNETIC FORCE. It's flexible, lightweight & builds easily, it won't smudge or flake. Product Description They're Real! Magnet is a 36-hour lengthening* mascara with a magnetic force that draws out lashes to EXTREME LENGTHS, making them look 40% longer**. The innovative Extender Brush with magnetically charged core pulls the Magnetic Mineral Enriched Formula up & OUT BEYOND the tips of lashes for extreme length & powerful lift. Custom-designed ZigZag bristles are strategically positioned to fan out, separate & define lashes. 93% said it was extremely lengthening*** 95% said it lifts & lengthens lashes up & out*** 93% said it gives lashes fullness AND length*** **Than bare lashes. Instrumental test on 21 women ***self-evaluation by 110 women after 1 week How to use Gently wiggle wand from base of lashes to tips Layer over & over for extreme length & powerful lift Product Type: Mascara Waterproof: No Colour: Black Skin Type: Normal/Sensitive Beauty Effect: Lengthening Formulation: Gel Brand: Benefit Volume: 9g In 1976, sisters Jean and Jane Ford flipped a coin...heads, they open a casserole cafe, tails a makeup shop. Thankfully, it was tails (no offense casseroles)! At Benefit we believe that laughter is the best cosmetic. We're not only in the makeup business...we're in the feelgood business. Why? Because when we are laughing and having fun, that's when we are at our most beautiful.