Introducing Givenchy Le Rouge Velvet Matte Lipstick : a formula that achieves for the first time a 24H plumping effect** in a natural blurring matte finish. Le Rouge Velvet Matte combines long lasting high coverage with 6H hydration*. Upon the first application, lips appear plumped, smoothed & fuller. A natural matte lipstick available in a wide range of 17 wearable nude shades, so you can find your perfect shade to provide an instant healthy glow effect.. • Benefits: Long lasting, plumping effect, hydrating. • Finish: Natural Blurring Matte. • Ingredient Preferences: hyaluronic acid and shea butter complex. • Coverage: High. A New Couture Icon. Le Rouge Velvet Matte celebrates couture legacy with its new sleek and edgy silhouette. Embossed with the Givenchy 4G emblem, the bullet’s slim shape allows for ultra-precise application. A timeless jewel-like 4G logo adorns the pack as the centrepiece underlining an elegant design.. Visibly Perfected Lips. 24-hour plumping effect**. 12-hour smoothing effect**. A No-Compromise Natural Matte Finish. 12-hour wear2**. 24-hour even colour**. 24-hour no feathering**. Instantly Protected Lips. 6-hour moisturising effect*. 50% increase in hydration upon application*. 6-hour comfort*. *Instrumental test on 33 women. **Clinical test on 25 women. ***Self assessment on 25 women.. Tips & Application. Starting at the centre of the lips, apply the ultra-precise bullet of Le Rouge Velvet Matte to the corners of the mouth, beginning with the upper lip and continuing with the lower lip.. Pair Le Rouge Velvet Matte with Le Rouge Baume for even more care.. 1. Apply Le Rouge Baume and let the 24-hour hydration*, from 96% natural origin** ingredients, penetrate the lips.. 2. Remove any excess before applying Le Rouge Velvet Matte for a blurry matte couture finish.. *Instrumental test on 10 subjects. ** Based on ISO 16128 norm. Including water. The remaining 4% contributes to the sensorial texture of the formula and its integrity.