Rimmel London Lasting Finish 35 Hour Foundation melts into the skin, blending seamlessly to conceal dark circles and imperfections. This full coverage liquid foundation sets beautifully (not too fast) without budging. You continue to look flawless for up to 35 hours, so you don't have to worry about perspiration, heat, or humidity! Rimmel London Lasting Finish 35 Hour Foundation provides unbeatable 35hr wear and coverage. This full-coverage foundation has a natural-looking finish. Delivering a flawless complexion that feels wonderful and remains in place from morning to night. This is Rimmel's most hydrating long-wear foundation. Clinically proven to improve skin radiance with skin-loving ingredients hyaluronic acid, vitamin E and 2% niacinamide for an unbeatable hydration boost. Also contains SPF20 to protect skin from the sun. - Full coverage, liquid foundation with a really natural, healthy-looking finish. - Hyaluronic acid, 2% niacinamide and vitamin E for ultimate hydration. - Up to 35hr wear that stays all day (*compared to top 3 leading competitors' long-wear foundation in the UK market). - Breathable, water-proof, crease-resistant, transfer-resistant, clean (D5-free), vegan & cruelty free formula. Discover the full range of Rimmel London foundations .