QUALITY SKINCARE EVERY DAY – For 60 years, E45 has been a skincare expert in dry and itchy skin and treatment for eczema, psoriasis, ichthyosis and other dry skin conditions. We understand the importance of quality everyday products that care for your skin with minimal fuss. The E45 range of products has been developed for different skin types and parts of the body and works hard to protect and maintain skin health. It has proven dermatological expertise dedicated to vulnerable dry skin. DUAL ACTION - E45 Itch Relief Coolmousse instantly cools and soothes dry, itchy and irritated skin. Formulated with Betaine, a natural osmoprotectant with moisturising and calming properties, and highly purified Aloe Vera leaf extract to soothe and hydrate. FAST ABSORBING - Lightweight foam texture, easily absorbed without leaving sticky residue for immediate, soothing relief. HOW TO USE – E45 Itch Relief Coolmousse is perfume-free and suitable for dry, itchy and irritated skin. Suitable to use on body, face and hands and safe for the whole family. Simply shake the can 1-2 times before use, press foam into palm and apply softly to the affected skin area without rubbing. Use as frequently as needed. For added cooling relief, store in the fridge. For additional moisturisation, use in conjunction with an emollient. HISTORY OF E45 – We released our E45 Cream in 1952 after a customer request for a product that would soothe and protect the skin. In 1963 physicians noticed the benefits of E45 cream for dry skin conditions and our cream was introduced to pharmacy and retail in 1980. We’ve continued to create products with patients and their skin in mind. We strive to continue to serve the needs of patients and healthcare professionals and produce better treatment options for patients' skincare routines.