Business Development For Dummies by Anna Kennedy PAPERBACK 9781118962718
Maximize the growth of your small or medium-sized business with Business Development For Dummies. This comprehensive guide provides a step-by-step model for business development specifically for B2B or B2C service firms, integrating strategy, marketing, client management, and partnerships. Learn to structure, organize, and execute an effective development plan, focusing on continuous growth through effective customer nurturing and management. Discover the core concepts of business development, differentiate it from sales, and build a practical strategy that incorporates all facets of your business for sustained growth. Written by Anna Kennedy, an expert with nearly twenty years of experience in business development and leadership. Key Features: - Step-by-step model for business development tailored for service firms - Integrates strategy, marketing, sales, and customer management - Guidance on building partnerships and alliances - Focus on sustained growth through effective customer nurturing Product Summary: John Wiley & Sons Inc Business Development For Dummies Paperback English 424 pages ISBN 9781118962718 April 2015.
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Details:Business Development For Dummies by Anna Kennedy PAPERBACK 9781118962718
Maximize the growth of your small or medium-sized business with Business Development For Dummies. This comprehensive guide provides a step-by-step model for business development specifically for B2B or B2C service firms, integrating strategy, marketing, client management, and partnerships. Learn to structure, organize, and execute an effective development plan, focusing on continuous growth through effective customer nurturing and management. Discover the core concepts of business development, differentiate it from sales, and build a practical strategy that incorporates all facets of your business for sustained growth. Written by Anna Kennedy, an expert with nearly twenty years of experience in business development and leadership. Key Features: - Step-by-step model for business development tailored for service firms - Integrates strategy, marketing, sales, and customer management - Guidance on building partnerships and alliances - Focus on sustained growth through effective customer nurturing Product Summary: John Wiley & Sons Inc Business Development For Dummies Paperback English 424 pages ISBN 9781118962718 April 2015.
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Maximize the growth of your small or medium-sized business with Business Development For Dummies. This comprehensive guide provides a step-by-step model for business development specifically for B2B or B2C service firms, integrating strategy, marketing, client management, and partnerships. Learn to structure, organize, and execute an effective development plan, focusing on continuous growth through effective customer nurturing and management. Discover the core concepts of business development, differentiate it from sales, and build a practical strategy that incorporates all facets of your business for sustained growth. Written by Anna Kennedy, an expert with nearly twenty years of experience in business development and leadership. Key Features: - Step-by-step model for business development tailored for service firms - Integrates strategy, marketing, sales, and customer management - Guidance on building partnerships and alliances - Focus on sustained growth through effective customer nurturing Product Summary: John Wiley & Sons Inc Business Development For Dummies Paperback English 424 pages ISBN 9781118962718 April 2015.
Product Specifications
General | |
|---|---|
Brand | John Wiley & Sons Inc |
format | paperback |
Language | english |
type | textbook |
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