Key Marketing Metrics by Neil Bendle, Paul Farris, Phillip Pf... - 9781292360867
Key Marketing MetricsThe 50+ metrics every manager needs to know
Author(s): Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein
Format: Paperback
Publisher: Pearson Education Limited, United Kingdom
Imprint: FT Publishing International
ISBN-13: 9781292360867, 978-1292360867
Synopsis
Measure, manage and get the most out of your marketing.
Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge.
With leading experts, discover how to build your reputation by:
Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and triangulate to optimal solutions
Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and id.
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Details:Key Marketing Metrics by Neil Bendle, Paul Farris, Phillip Pf... - 9781292360867
Key Marketing MetricsThe 50+ metrics every manager needs to know
Author(s): Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein
Format: Paperback
Publisher: Pearson Education Limited, United Kingdom
Imprint: FT Publishing International
ISBN-13: 9781292360867, 978-1292360867
Synopsis
Measure, manage and get the most out of your marketing.
Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge.
With leading experts, discover how to build your reputation by:
Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and triangulate to optimal solutions
Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and id.
Price now:
From
ÂŁ35.65
To
ÂŁ38.94
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Product Description
Key Marketing MetricsThe 50+ metrics every manager needs to know
Author(s): Neil Bendle, Paul Farris, Phillip Pfeifer, David Reibstein
Format: Paperback
Publisher: Pearson Education Limited, United Kingdom
Imprint: FT Publishing International
ISBN-13: 9781292360867, 978-1292360867
Synopsis
Measure, manage and get the most out of your marketing.
Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics, and know exactly how to choose the right one for every challenge.
With leading experts, discover how to build your reputation by:
Using marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and triangulate to optimal solutions
Applying high-value metrics for virtually every facet of marketing to maximise the return on your investment and id.
Product Specifications
General | |
|---|---|
Brand | Pearson Education Limited |
format | trade paperback |
Language | english |
type | not available |
artist | not specified |
series | financial times series |
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