Lean Customer Development : Building Products Your Customers Will Buy by ...
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research\u2014before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you\u2019ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they\u2019ll help you reach the \""ah-ha!\"" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer\u2019s behaviors, pain points, and constraints
Lean Customer Development
Building Products Your Customers Will Buy
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This brand new item is available with free UK delivery using Royal M;
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Lean Customer Development : Building Products Your Customers Will Buy by ...
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research\u2014before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you\u2019ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they\u2019ll help you reach the \""ah-ha!\"" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer\u2019s behaviors, pain points, and constraints
Lean Customer Development
Building Products Your Customers Will Buy
Free UK delivery on this item.
This brand new item is available with free UK delivery using Royal M;
Price now:
From
ÂŁ24.15
To
ÂŁ28.68
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Product Description
How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research\u2014before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you\u2019ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they\u2019ll help you reach the \""ah-ha!\"" moments that inspire truly great products. Validate or invalidate your hypothesis by talking to the right people Learn how to conduct successful customer interviews play-by-play Detect a customer\u2019s behaviors, pain points, and constraints
Lean Customer Development
Building Products Your Customers Will Buy
Free UK delivery on this item.
This brand new item is available with free UK delivery using Royal M;
Product Specifications
General | |
|---|---|
format | paperback |
Language | eng |
type | book |
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