Blind Spots Why Product Development Projects Miss by Paul Streit PAPERBACK
Why do so many new products fail in the market? What causes schedule and cost overruns? How can products be developed right the first time? Unlike books focused solely on speeding development or cutting costs, Blind Spots: Why Product Development Projects Miss Their Targets reveals the often-overlooked traps that lead to costly failures and overruns, explains why they happen, and offers practical, actionable ways to avoid them altogether.
By the end of this book, readers will understand:
Why unjustified optimism causes many new products to fail and miss their targets.
How incentives, assumptions, and human behavior drive unrealistic forecasts.
Proven steps to identify and prevent failure before it occurs.
And be able to:
Develop products that truly meet customer needs.
Blind Spots
Why Product Development Projects Miss Their Targets
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Details:Blind Spots Why Product Development Projects Miss by Paul Streit PAPERBACK
Why do so many new products fail in the market? What causes schedule and cost overruns? How can products be developed right the first time? Unlike books focused solely on speeding development or cutting costs, Blind Spots: Why Product Development Projects Miss Their Targets reveals the often-overlooked traps that lead to costly failures and overruns, explains why they happen, and offers practical, actionable ways to avoid them altogether.
By the end of this book, readers will understand:
Why unjustified optimism causes many new products to fail and miss their targets.
How incentives, assumptions, and human behavior drive unrealistic forecasts.
Proven steps to identify and prevent failure before it occurs.
And be able to:
Develop products that truly meet customer needs.
Blind Spots
Why Product Development Projects Miss Their Targets
Free UK delivery on this item.
This brand new item is available with free UK delivery using Royal Mail tracked services.
Please note that;
Price now:
From
ÂŁ23.91
To
ÂŁ28.55
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Product Description
Why do so many new products fail in the market? What causes schedule and cost overruns? How can products be developed right the first time? Unlike books focused solely on speeding development or cutting costs, Blind Spots: Why Product Development Projects Miss Their Targets reveals the often-overlooked traps that lead to costly failures and overruns, explains why they happen, and offers practical, actionable ways to avoid them altogether.
By the end of this book, readers will understand:
Why unjustified optimism causes many new products to fail and miss their targets.
How incentives, assumptions, and human behavior drive unrealistic forecasts.
Proven steps to identify and prevent failure before it occurs.
And be able to:
Develop products that truly meet customer needs.
Blind Spots
Why Product Development Projects Miss Their Targets
Free UK delivery on this item.
This brand new item is available with free UK delivery using Royal Mail tracked services.
Please note that;
Product Specifications
General | |
|---|---|
format | trade paperback |
Language | english |
Brand | Business Expert Press |
type | book |
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