Titles in This Set The Lean Startup The Startup Way Condition: Brand New Format: Paperback Publisher: Portfolio Penguin Age Range: Adult / General Readership Overview This two-book collection brings together Eric Ries's most influential works on modern entrepreneurship: The Lean Startup and The Startup Way. Together they set out a rigorous, practical methodology for building successful businesses in conditions of extreme uncertainty, then show how those same lean principles can be scaled up to transform established, bureaucratic organisations. Ideal for founders, managers, and anyone curious about innovation, this set is a complete primer on lean thinking from the man who coined the term. About the Books The Lean Startup introduced the world to concepts such as the minimum viable product, validated learning, and the build-measure-learn feedback loop. Drawing on his own experiences as a founder and advisor, Ries argues that startups succeed not through grand five-year plans but through rapid experimentation, customer feedback, and the discipline to "pivot" when an idea isn't working. With over a million copies sold worldwide, it remains one of the defining business books of the twenty-first century, essential reading for anyone launching a new product or company. The Startup Way applies those same principles to organisations of every size, from agile tech upstarts to sprawling multinationals. Drawing on his consulting work with companies including General Electric, Toyota, Amazon, and Airbnb, Ries lays out a comprehensive framework for entrepreneurial management, helping large, process-driven businesses innovate continuously without losing the discipline that got them big. Read together, the two titles trace a natural progression: first mastering lean methodology within a single startup, then learning to institutionalise that mindset across an entire company. Both books share Ries's clear, story-driven style, combining hard-won lessons with concrete tools readers can apply immediately. Two of the most influential modern business books in one set Written by the entrepreneur who pioneered the Lean Startup movement Packed with real-world case studies from startups and global corporations alike Practical frameworks you can apply immediately, from MVPs to entrepreneurial management Perfect gift for founders, managers, and business students Brand new paperback copies, ready to read straight away About the Author Eric Ries is an American entrepreneur, blogger, and author. He rose to prominence with The Lean Startup, which sparked a global movement in how new businesses are built, and followed it with The Startup Way, applying those principles to established organisations. While an undergraduate at Yale University, Ries co-founded Catalyst Recruiting. He has since advised and invested in numerous startups and large companies, and remains a leading voice on entrepreneurial management and innovation. Why You'll Love This Collection Whether you're launching your first venture or trying to inject startup energy into a larger business, this set gives you the complete Eric Ries toolkit — proven, practical, and endlessly quotable — in one great-value bundle. Please Note: Cover design may vary slightly from the image shown; this is the current UK edition.